Brand Management

Roberto Martins
175

Building Brands On Conflicting Desires

[ad_1] The underlying driver of trends and consumer behaviors has been ongoing and strengthening tension between individuality and inclusion. Before…
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Roberto Martins
0 197

Time And Intensity Redefine Brand Engagement

[ad_1] The consumer journey continues to evolve as consumers create—and demand—a more flexible and episodic relationship with the marketplace. Whereas…
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Roberto Martins
0 223

The Value Proposition Defined | Branding Strategy Insider

[ad_1] At the heart of any successful business model is a set of customers who value and will pay for…
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