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Three years after its launch, Kim Kardashian’s SKIMS is introducing a new system of bra solutions. The new SKIMS collection is designed with innovative technology and soft materials to create bras that support while “feeling like you’re wearing nothing.” The collection will be released on September 27th.
Kim K’s List Of Achievements Keeps Growing
In an exclusive sneak peek shared by PEOPLE, Kim says, “Guys, these are the most comfortable bras you will ever wear. I’ve always found bras to be so uncomfortable and constricting. My bra was the first thing I would take off when I got home.” Kim continued to say, “This is why we introduced all the little bralettes because they didn’t have underwire and they were just so comfortable and I could wear them from day to night.”
Kim Kardashian’s SKIMS Set To Release New Collection
The brand started to develop underwire bras in 2019, aiming at melding their signature bralettes’ comfort and versatility with the functionality of a wire undergarment. SKIMS dedicated a year to fit trials and wear testing, ensuring that there was a design and silhouette for every woman. “There really is a bra style here that fits every single need, shape, want that you can possibly imagine,” Kim said.
“I just really can’t wait for you to experience these bras.” In just three years, Kim has built SKIMS into a billion dollar business. In January 2022, it was valued at $3.2 billion, a doubled increase from its April 2021 value of $1.6 billion, according to Bloomberg. Kim is adding to her growing list of achievements. On September 7, the reality TV star announced that she and her former partner at Carlyle Group Inc., Jay Sammons are set to launch a new private equity firm, SKKY Partners.
As reported by The Wall Street Journal, the firm will make investments in consumer-media and media business, consumer products, luxury, hospitality and digital commerce and media. This will kick off later this year. The partners also plan to fundraise through institutional investors.
Kim says that she hopes to bring her own business experience to assist brand owners with growing their companies. She stated that, “The exciting part is to sit down with these founders and figure out what their dream is. I want to support what that is, not change who they are in their DNA, but just support and get them to a different level.”
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