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6. SEO
Spend time really understanding the value and role of SEO in marketing. Many think they understand it, but in reality, there is so much there to learn. This can be done online and through various courses. – Peter Daisyme, Due
7. Copywriting
Copywriting — the ability to communicate out to an audience clearly and effectively, evoking emotion and telling the stories that matter — is essential to improving your branding strategy. It doesn’t matter what you’re selling or which brand you’re trying to leverage, if you can’t talk about it succinctly and in a way that moves people to interest and action, your efforts will be fruitless. – Erin Blaskie, L-SPARK
8. Basic Coding
Even if you have people coding for you, it never hurts to have skills in this area. Knowing the basics about coding helps you recognize design flaws in websites and gives you insights into solutions. There are many basic coding courses online that can give you a working knowledge of this important discipline. – Kalin Kassabov, ProTexting
9. Research Other Brands
When you aren’t working on building your own brand, spend time studying what other successful brands are doing to promote themselves. Check out popular social media accounts that are, or aren’t, related to your business and brand, and spend time on their websites and blogs. Examine how those strategies are working for them and how they might, in turn, work for you. – Kevin Conner, BroadbandSearch
10. Organization
Getting things done as quickly as possible, and knowing each and every day what you need to get done can go a long way in improving a branding strategy. – Andrew Schrage, Money Crashers Personal Finance
11. Graphic Design
It’s important to have a consistent brand strategy, and the best way to get your vision across to your team is by creating a brand guide that includes everything from logo, sizing, fonts and brand-specific styles. Graphic design skills will allow you to have a better idea of exactly what you want and how to get there without having to rely on other people to get you there. – Jared Brown, Hubstaff Talent
12. Candid Photography
Having good candid pictures to help you with your social media branding is an easy skill to develop. It’s also really obvious to your followers when you don’t know how to do it. The best way to get better is to just force yourself to take a certain amount of pictures daily until you start to develop instincts. It’s both easy and necessary. – Matt Doyle, Excel Builders
13. Web UX/UI
This is a great skill that is rapidly growing in demand. With technology ever changing, brand and design is no longer a flat plateau, but a dynamic landscape. Branding becomes more than just what you want the messaging to be, but what kind of interactions and experiences you are capable of creating. – Nicole Munoz, Start Ranking Now
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