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From Airbnb’s controversial logo change to Pizza Hut’s saucy overhaul, there’s no doubt that 2014 was a great year for brands to change their look. But how do you define the success of a rebrand? Here are the top four companies who cleverly revamped their identity this year, without compromising the integrity of their product.
1) R&B Brewing
Vancouver-based R&B Brewing redesigned their packaging in an effort to stand out in the increasingly competitive craft beer space. The expressive hand-lettered design represents the brand’s dedication to creating a quality, handcrafted product.
2) Nescafe
The instant coffee brand revamped its identity in order to appeal to the younger generation of artisan coffee drinkers. An enhanced accent over the logo’s letter “E” coincides with sleeker packaging and the inviting slogan, “It all starts with a Nescafe.”
3) Hyatt
The hotel chain rebranded itself in an effort to create a uniquely localized guest experience. From city-centric travel guides to colorful iconography, Hyatt encourages visitors to make the most of their stay in urban hot spots like Chicago’s Magnificent Mile and San Francisco’s Fisherman’s Wharf.
4) Tusk Conservation Awards
The Tusk Conservation Awards honor those who have aided with critical conservation and community work in Africa. A new identity incorporates the geometric shapes and bold colors of original African designs.
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