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Finding your first customers can make or break early market launch success. Enticing customers to make a switch from their current solution, expecting high value from yours, and having trust in you and your team when knowledge of your solution is minimal are some of the obstacles to overcome. That’s why a go-to-market strategy is so important. Getting new customers for a new product to help achieve product-market fit allows customer acquisition to be easier, and paves the way for creating customer champions who will gladly pay a premium.
In this session of Business Bites, we’ll hear from a panel of experts on how to achieve early go-to-market traction with unique sales strategies that work.
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Kelly O’Connell is an Innovation Strategist, Venture Capitalist & Social Impact Advocate. She is the Executive Vice President of award-winning Innovation Consulting Firm, ON ITS AXIS, and the Managing Director of Impact VC firm 360 Venture Collective.
With an early professional background in Mergers & Acquisitions & Global Professional Services Consulting, Kelly currently serves clients through expertise in change agility, diversity and inclusion initiatives, growth strategy, and employee engagement.
She is an Advisory Board Member for the University of California, Riverside’s Design Thinking Program, and for the Simmons University AAEB. Kelly currently serves as an advisor & board member to several early-stage impact startups and as a mentor to university students studying STEAM and Entrepreneurship. She is an active member of The National Society of Leadership and Success and is the founder of GuideStar Platinum rated 501(c)3 nonprofit, Start Giving Local.
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About Business Bites:
An original webinar series brought to you by HanaHaus in close collaboration with ON ITS AXIS. Enjoy 1-hour livestream episodes featuring renowned thought leaders and notable speakers from various industries. Join us for thoughtful conversations every month where our guests share insights on innovation, leadership, business development, and other relevant topics!
About ON ITS AXIS:
ON ITS AXIS is an award-winning innovation consultancy helping enterprises accelerate faster and at scale. Since 2009 we’ve partnered with some of the brightest, most forward-thinking companies to spark change, enhance agility, and optimize growth. Over the years we’ve had the honor to work with companies like Samsung, Google, Amazon, Yahoo, IBM, and BICS. Together, we’ve created business models, taken products from concept to commercialization, and created cultures of excellence.
About HanaHaus:
HanaHaus is a community workspace that combines the best aspects of café and coworking culture and cultivates a dynamic atmosphere for innovation. The concept of HanaHaus is rooted in the philosophy that great ideas spring from anywhere, and more often when people come together. HanaHaus brings people together and offers a space where they can connect, explore new ideas, and bring them to life.
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The post Virtual Business Bites | Go-To-Market Traction appeared first on HumanitasConnects.
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