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Your brand logo is one of your most valuable assets. It’s a visual representation of your brand, it conveys a message about who you are, it catches your audience’s eyes, and it allows them to recognize you at a glance.
A logo also helps to create trust between your brand and your customers, which ultimately builds your credibility.
In other words, a well-designed logo speaks volumes about your brand. It means you care about small details and are invested in your business.
And, the many elements that go into a logo affect how it performs—the color scheme, the images, the typography, the layout, and even your file type.
Wait, what?
Yep, you read that right, the file type of your logo. Do you know why it’s so important? Because your logo could be the best in the world, but if it’s in the wrong file type, it won’t be legible.
The most important file type for your logo is a vector. Vector logos are preferred by the majority of designers and marketing companies over any other kind of file. Let’s look at what a logo vector is and how it compares to similar types of files.
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