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Whether you choose a typeface that appears playful, quirky, elegant, traditional or modern, the most important thing is that your font reinforces your brand’s core values. To kickstart your typography inspiration, here are seven brands that use bold, brave logo typography to strengthen their brand persona with bold.
1) The Verge
Font: ITC Serif Gothic
The Verge uses a stylized, retro-inspired serif to stand out from other modern media outlets. The thick, strong font helps reinforce their position as a reliable source for cutting edge tech, art and culture news.
Font: Aktuelle
This Hawaiian Brewery uses a casual, yet refined logo typography to convey the quality of their product. This tidy type compliments the more laid back font used in the main logo.
Font: NY Irvin
This historic magazine uses a clean font that is simultaneously quirky and simple. This balance entices readers into The New Yorker’s award-winning content without creating any distractions.
4) Au Bon Pain
Font: Futura Black
This cafe chain’s stenciled logo font succeeds on two fronts. Not only does it catch consumers’ attention in an ever-growing fast-casual restaurant industry, but the bold, sturdy feel implies the trust and resilience of a recognizable brand.
5) Trader Joe’s
Font: Road Jester
This grocery chain is known for the playful fonts that adorn its unique package designs. While the Trader Joe’s logo is custom made, Road Jester is a close interpretation of their fun and creative lettering.
Font: Skin & Bones
This retro type has been used in the Austin City Limits logo Since 1971, helping to reinforce the tradition and heritage of the longest running music series in American television.
7) Last.fm
Font: National
This music recommendation site uses a thin, modern logo typography. The emphasis on the A and S creates a fluid shape that implies consistency and continuance.
From restaurants and grocery stores to music festivals and media outlets, it’s clear that typography plays an integral role in how the world perceives your brand. For more inspiration on crafting a stellar logo and reinforcing your brand values, check out these 6 Famous Logos With Great Color Schemes.
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