Use Email Segmenting to Improve Your Marketing and Communication – Personal Branding Blog

There are several ways that a segmented strategy can work for your brand, which should be well suited for the type of option form your subscribers used. Knowing the needs of your audience will also help your company know what to provide for them, especially when it comes to valuable offers.

Building the right email marketing campaign takes target market research, careful planning, and a message that is based upon the specific needs and desires of your prospects. Here are several ways your communication with your leads and customers can be enhanced:

• Ask targeted questions – Find out more about the specific needs of your niche with surveys that provide an incentive in return. This will increase your open rates with a reward of providing something of value that your audience can really use.
• Write appealing headlines – Utilize a good headline analyzer to test out different versions for your emails. Remember that broad or generic subject lines will often get skipped or deleted. Instead, your brand should appeal to the reader’s emotions right away and provide them a reason to open your message.
• Segment your subscribers – Your subscribers may be coming from different campaigns in both social media and via your blog. Send out specific emails targeted to these groups. Focused emails are more likely to be opened as they specifically address a more narrow market.
• Follow up with each list – Send periodic reminders out to your subscribers about what they opted into your offer. Schedule according to your own emailing agenda — it’s important not to send too many messages and overwhelm them with information.

Sending regular and segmented emails throughout the month on a consistent basis will keep your personal brand at the top of your readers’ minds and will help you focus your efforts for a better return. By targeting the right subscribers they will be more likely to make a purchase and also recommend your company to their friends, family, and co-workers. The process may take some effort and research to set up for each list, but is well worth the the payoff in the end.